| Marketing Communication Functions: Planning, developing and implementing PR strategies
Prepare action plan for PR activities with objectives and timeline to increase awareness of Brunei Darussalam domestically and internationally
Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
Researching, writing and distributing press releases to targeted media;
Preparing corporate presentations and supervising the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes;
Monitor and update contents, accuracy, relevancy and information in printed promotional material;
Organizing events including press conferences, exhibitions, public roadshows (eg schools, Government agencies) and Familiarization trips (press tours)
Coordinate and provide presentations for Tourism Department to local and foreign delegations visiting the Ministry;
Managing and Updating information through online communications and engaging with users on social media sites
Strategic Development and Research Functions: Recommending and devising policies and strategies for the marketing and promotion of Brunei as a tourist destination; Preparation of long term plans, yearly marketing plan, media plan, trade fairs and roadshow plans with the relevant officers; Market intelligence analysis, gathering and monitoring; Setting and Implementing strategies, activities, objectives and targets for the Division; Create strategic partnerships and collaboration with Tourism Stakeholders (local and international industry and media partners) that will benefit and assist with promotion of the tourism industry in Brunei; Coordinate with relevant authorities for facilitation of hosting of MICE events; Conceptualize / assist international sporting / cultural / entertainment events held in Brunei, and coordinate their cross border / international marketing.
Domestic and International Functions: Identify market specific ways to enhance destination awareness and market creation, and to achieve individual market area objectives Prepare a market area specific marketing and media individual action plan and budget according to objectives and following a month by month timeline Make preparations for trade fairs / road shows / sales missions / product updates / food and cultural promotions in market area, according to individual action plan Seek / propose market area specific joint marketing activities / tactical promotions / brochure support with Brunei / market area industry / airline partners Organize / entertain requests for industry group / individual familiarization visits to Brunei / Brunei + neighboring destination, according to individual action plan or on an ad-hoc basis to seize a relevant opportunity Monitor publication / showing of print / electronic media features, coverage, news, reports, documentaries in market area, calculate / evaluate media value generated by coverage
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