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Public Relations

  • Anticipate, analyze and interpret public opinion and attitudes of the public towards the organization;
  • Plan, develop and implement PR strategies to increase awareness of Brunei Darussalam as a tourist destination, domestically and internationally;
  • Liaise with and answering enquiries from media, organizations and public, via telephone, emails and other platforms;
  • Research, prepare and distribute press releases to targeted media;
  • Organize press conferences and prepare info-kit for media;
  • Coordinate and provide presentations for Tourism Department to local and foreign delegations visiting the Ministry;
  • Manage and update information through online communications and engage with users on social media sites;
  • Monitor the digital marketing performance of Brunei Tourism’s social media, search marketing, website analytics, email and others;
  • Develop a crisis public relations strategy;
  • Ensure proper scheduling of Project supervisors manning the tourist information centres (TICs);
  • Organize familiarization visits in/to Brunei for local and international media.

Events & Promotions

  • Plan, implement, monitor and evaluate tourism events and Brunei Tourism promotional campaigns;
  • Prepare corporate presentation slides and supervise the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes;
  • Promote, monitor and update accurate and relevant content and information in printed and digital promotional materials;
  • Market intelligence analysis, gathering and monitoring;
  • Coordinate with relevant authorities for facilitation or hosting of MICE events;
  • Conceptualize and assist international events held in Brunei, and coordinate their cross border and international marketing;
  • Organize/prepare for trade fairs, road shows, sales calls and business matching activities for travel agents, both locally and internationally.

Prepared by Marketing & Promotion Division, Tourism Development Department