Vision
Peningkatan ketibaan pelancong yang menyumbang secara signifikan kepada pertumbuhan ekonomi berkaitan aktiviti pelancongan.
Increased in tourist arrivals that contribute significantly to the growth of the tourism related economic activities.
Mission
Mengukuhkan dan mempelbagaikan daya tarikan dan produk-produk pelancongan serta meningkatkan kualiti kemudahan dan perkhidmatan pelancongan.
Strengthening and diversifying tourism attractions and products as well as improving the facilities and quality of their services.
Strategic Objectives
